New Delhi: As part of its green initiative, India’s leading edible oil firm Adani Wilmar Ltd has decided to use recyclable plastic in its various products.
To begin with, one litre pouches of its most popular brand Fortune has been replaced with plastic pouches that can be recycled.
The company had tried up with Ahmedabad-based Vishakha Polyfab Private Limited (VPPL) to source the packaging material.
Adani Wilmar procures nearly 300 MT of plastic films, which are made of unique formulation of polyethylene resins, per month for packaging.
One kilogram of film produces about 130 pouches.
The recyclable pouch has been introduced after successful testing in company’s lab and certification by the Central Institute of Plastics Engineering & Technology (CIPET).
Angshu Mallick, COO, Adani Wilmar said, “As a group we have always had a strong commitment towards sustainable environmental practices. We thus take pride, as Adani Wilmar is the first in the edible oil industry to use recycled plastic pouches for the packaging of Fortune, our largest selling edible oil brand.”
The company would soon introduce this recyclable pouches in its other brands.
Apart from Fortune, the company has brands such as Aadhar, Kings, Fryola, Raag Gold and Alpha.
Adani Wilmar has also ventured into other products like soya nuggets, basmati rice, besan, pulses and vanaspati.
Adani Wilmar Limited is a joint venture in between Adani Group and Singapore’s Wilmar International Limited.
It has over 40 units with refining capacity of over 19000 tonnes per day.