New Delhi: Kalyan Jewellers, a Rs 10,000-crore firm, has launched the ‘#DoMoreForKerala initiative’ to provide relief material to flood affected people in Kerala.
Kalyan Jewellers showrooms across India have also been converted into collection points, from where people can drop the relief material.
The company has 100 showrooms in India and 132 globally.
“Things collected from across the country are taken to the centralized location in Coimbatore where they are packaged into “Home Re-Entry Kits” which were then sent across to various parts of state using their on-ground force,” the company said in a statement.
The company has also made teams dividing into North, Central and South Kerala units, and each region within its districts were allotted to an individual.