Play Vodafone’s Girl Rising game to end gender inequality

The android-based game leverages well-known Match-3 puzzle concept to create awareness about discriminatory practices and empower users to lead change.

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New Delhi: At a time when over 40 per cent of girls in India never make it to secondary school, a newly launched mobile game called ‘Girl Rising’ aims to to break the gender-based barriers for accessing education and livelihood opportunities.

The unique mobile application has been launched by the CSR arm of Vodafone India and Girl Rising India Foundation in order to encourage people to introspect their own behaviour and mindset to curb inequality between girls and boys.

The android-based game leverages well-known Match-3 puzzle concept to create awareness about discriminatory practices and empower users to lead change, an official statement said.

Four real stories from ‘The Girl Rising film’ have been adapted and gamified to inculcate a better understanding of the barriers to education, and of the commonly held beliefs that lead to gender-based discrimination.

In its initial phase, the game can be downloaded on the Vodafone Game store, Social App Hubs and Google Play Store.

“Vodafone Foundation has consistently focused on harnessing relevant technology solutions for addressing critical areas of women empowerment and education. The launch of Girl Rising Game is a result of this strong commitment,” Vodafone India External Affairs and CSR Director (regulatory) P Balaji said.

According to Girl Rising India Foundation Country Representative Nidhi Dubey, a shift in mindsets and behaviours is required to create equal opportunities for girls and boys.

“Powerful storytelling tools, such as films, videos, and interactive platforms strike an emotional chord, and stir solution-centric discussions. The ascending smartphone usage in India has the ability to reach the masses and influence their behaviours,” she added.

The game has been developed under the Vodafone Foundations’ initiative called ‘Solutions for Food’ that develops technology solutions for addressing social issues. NASSCOM Foundation is the Principal implementation partner for the initiative.

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